Privacy Policy
Last Updated: 2026
21-coventgarden.co.uk ("we," "us," "our," or "Company") operates the website located at 21-coventgarden.co.uk. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal data in connection with our website and services.
Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, and other contact details you voluntarily provide through contact forms or newsletter subscriptions.
- Technical Information: IP address, browser type, operating system, and device identifiers.
- Cookies: Information stored on your device to recognise you on repeat visits.
- Usage Data: Pages visited, time spent on site, referral sources, and clickthrough data.
- Affiliate Tracking Data: Information to track referrals and commissions from casino operators.
How We Use Information
We use collected information for the following purposes:
- Conducting analytics and understanding user behaviour on our site.
- Tracking affiliate links and attributing commissions to casino operators.
- Improving website functionality, content, and user experience.
- Sending newsletters, updates, and promotional content (where you have consented).
- Detecting and preventing fraud or illegal activity.
- Complying with legal obligations and responding to lawful requests.
Cookie Policy
Our website uses cookies to enhance your experience. Types of cookies used include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve site performance.
- Affiliate Tracking Cookies: Monitor referrals to partner casinos and track commissions.
- Marketing Cookies: Enable targeted advertising and retargeting across platforms.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our website contains links to third-party websites, including online casinos and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party website before providing personal information or engaging with their services. Your use of third-party websites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK Data Protection Law (including the UK General Data Protection Regulation), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Correct inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of personal data (subject to legal restrictions).
- Right to Restrict Processing: Limit how we use your personal data.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Rights Related to Automated Decision-Making: Object to decisions based solely on automated processing.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Contact information provided voluntarily is retained until you request deletion or unsubscribe.
- Analytics and usage data are typically retained for up to 24 months.
- Affiliate tracking data is retained for the duration necessary to process and verify commissions, typically up to 12 months.
- Cookies are retained according to their specified expiration dates.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: 21-coventgarden.co.uk
We will respond to your request within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.